The Value of a Supercar Brand

Ferrari 60th Anniversary Bike

Ferrari 60th Anniversary Bike

What do you get once you’ve built a successful supercar brand like Porsche? A boatload of manufacturers who want to use your brand status to bolster a special edition product. And guess what? I’m the sucker they’re targeting.

I don’t know what it is about supercar branded products, but many of them trigger some kind of response in me that is akin to seeing the vehicle itself. Everything from the Ferrari laptop released by Acer (that was WAY too expensive and performed miserably compared to other laptops in it’s class) to Lamborghini’s limited edition coffee maker. Things get even worse for me when I see the products kicked out from the Porsche Design studio.

I ran across an article recently on TrendHunter.com that listed 40 supercar cross-branding examples. I’m fascinated by the whole perception of brands like Porsche, Ferrari and Lamborghini. Trump is another great one. Putting those brand names on just about anything gives you the feeling of quality, expense and “the best.” I suppose that’s why some people drive a Porsche…for the status.

I’ve never really gotten into that. I’ve always loved Porsches because of the cars, their performance, and the racing roots the street cars have been born from. They’re simply amazing cars. Throw in German engineering (what can I say, it’s in my blood) and it creates a one of a kind experience for me. But I’m preaching to the choir here.

All that to say, the branding side is a pretty interesting undertaking. Especially when you consider how these luxury brands are working to bolster their image through the release of additional unrelated products.

Here are some samples:

Lamborghini Barf Bag

Lamborghini Barf Bag

Porsche Design Phone

Porsche Design Phone

porsche-design-kitchen

Porsche Design Kitchen

Check out the TrendHunter.com article here: TrendHunter.com.

Comments

  1. Kitchen looks sweet, wonder what it comes with

    also,

    http://bloomberg.com/apps/news?pid=20601087&sid=aWbD9uiF1ShQ&refer=home

    looks like porsche has some internal struggles :s

  2. Jeremy says:

    Yes! That kitchen is awesome!

  3. I like what you said here Ryan:

    “I suppose that’s why some people drive a Porsche…for the status.

    I’ve never really gotten into that. I’ve always loved Porsches because of the cars, their performance, and the racing roots the street cars have been born from. They’re simply amazing cars. Throw in German engineering (what can I say, it’s in my blood) and it creates a one of a kind experience for me. But I’m preaching to the choir here.”

    Me too. Quite simply, Just love and appreciate the cars, Not wanting to own one to be “it” 🙂

  4. i’m a big fan of the barf bag

  5. Porsche kitchen – Awesome.
    Lamborghini bar bag – not so much.

  6. I think the Porsche phone is cool. The kitchen would have to fit in the right house though. Probably a condo could fit in with that design.

  7. Phil Schneider says:

    nice bike

  8. That bike does look like it is tied into the Ferrari brand with those red rims. Pretty cool.

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