The Shanghai Auto Show, which opened yesterday, is an important show not only for Asia, but for Porsche as well. Porsche unveiled the Panamera on Sunday to officially kick off the show. Here’s some excerpts from The Associated Press about Porsche’s important event:
Porsche kicked off the show on Sunday night by unveiling the Panamera, the German automaker’s first foray into the luxury sedan segment. Porsche said its decision to reveal the vehicle in China signals the rising importance of the country’s auto market.
Porsche sales in Asia more than doubled in its 2007-2008 fiscal year to 7,600 vehicles, the company said.
“This is a clear signal that we count on these markets and have full confidence in their future economic potential,” Porsche Chief Executive Wendelin Wiedeking said in a statement.
Like the company’s Cayenne SUV, the new four-door Panamera will be built at Porsches plant in Leipzig, Germany. It will be entering the market in Europe, South America and parts of Asia in September 2009, in North America and Australia in October, and in China in early 2010. [Via The Associated Press]
How cool is this unveiling???:
A dark gray Panamera rolled onto a stage Sunday night on the 94th floor of the 1,614-foot Shanghai World Financial Center, the tallest building in mainland China, having been wedged nearly vertically into an elevator barely wide enough for the task. [Via New York Times]
What a great location to roll out a brand new model.
Interesting note about the anticipated buyers of the Panamera, at least in China. Since the Panamera offers a spacious back seat, it’s anticipated that the sedan will be used as a chauffeured car which is common in China for the wealthy. Also, Porsche expects that 90% of Panamera buyers will be first time Porsche owners.
Here are some links to various sources covering the show:
MotorTrend.com – Pre-show write-up
New York Times – Nice article about the Panamera
Sub5Zero.com – Couple of cool Panamera videos